asset and project management, image manipulation, lighting, compositing, overlay graphics, textures, masking, and component creation
tools:
Adobe Photoshop, Figma, Google Sheets
A/B Test for HBO Max App Store
The objective was to enhance the initial screen of the control set by introducing fresh characters to boost app store downloads.
This experiment was designed to operate on Apple iOS mobile devices initially. In the event of a successful outcome, the expansion plan included extending it to tablets and Android devices.
Exploration
I was asked to update the characters on the first screen with new talent from upcoming shows. I began by collecting approved images and experimenting with different positions, lighting, and poses to find the perfect balance.
Final Deliverables
This was the final edit after the creative exploration process. We sent this to talent and legal for approval before creating the final deliverables.
Below is what the final designs looked like in the App Store during the test. The results were inconclusive and no further expansion was needed.
More visual design examples of various A/B tests for HBO Max, Max, and discovery+
More visual design examples of various A/B tests for HBO Max, Max, and discovery+
